What if Google closes today? What if your website which was appearing on #1 position for several keywords, suddenly disappears from the scene? What if you were told to do Online Marketing, without Google?
Online Marketing is a multi billion dollar industry, no doubt. But unfortunately, most of the bloggers & online marketers’ synonym Google with Online Marketing.
Here is a small bit of data related with Ebay.com: In the year 2012, some 4.3 million new smart phone users from all over the world generated sales of $13 billion (Rs 65,000 crore) on the website eBay.com. Over all, more than $175 billion worth of goods were traded on Ebay!
And that is, just a website which acts as marketplace. There are thousands of such powerful websites and portals and marketplaces, which are doing good business.
Marketing, selling and creating online is an industry which is witnessing intense explosion in every aspect; more people are joining the bandwagon, they are buying more and selling more.
But still, I happen to see bloggers and internet entrepreneurs failing to see the bigger picture, and lay trapped in the game of PR, Alexa and DA.
These are just tools to measure the worth of a website; to impress the so called advertisers to pay money for advertisement on your website. Its part of a business model, which needs further saturation. It’s not the end game!
So, how will you do Online Marketing, sans Google?
The idea of this post started with an interesting discussion on Facebook:
It received more than 30 comments within an hour, and naturally, I was sucked into the discussion.
The point I tried to put across was that, treat Google as another traffic source for your online empire. Nothing more than that. Every business seeks profit, and Google is no different. For Google, it is the quality of search which they measure by mysterious ways. It has nothing to do with bloggers and webmasters. If they think (or their algorithm thinks) that your website or blog is a piece of junk, they will kick you out.
As simple as that!
The solution of doing Online Marketing without Google is to build your own tribe.
Here is my reply to the Facebook thread:
As Seth Godin says, every tribe leader needs true 1000 fans to survive. And if your product/service or idea is good enough(solving a particular problem/ targeted and share-worthy), then these 1000 fans will increment to 10,000 and 100,000 and a million.. Good stories spread fast and spread hard.
Online Marketing is like playing chess.. you need to create a strategy, implement a blue print and execute and measure. If you sole business model is based on the unstable traffic from Google, then, God forbid, your business model is flawed. Google can become your good friend, but don’t try to make it your soulmate: it may ditch you any moment.
For more insights and more ideas about Online Marketing, please join WordsWithMagic, which has been created with the sole purpose of sharing the best and practical knowledge about Online Marketing. I do use and love Google, but the information shared on WordsWithMagic is beyond that! See you there.