3 Women’s Day Marketing Campaign Which Stole Our Hearts This Year!

Personally, I find the idea ridiculous. The very concept of celebrating feminity and womanhood for a single day, via International Women’s Day. But, if you observe closely, there is a need for it.

The businesses need it to sell their product, and in this circus of marketing, the women invariably gets some attention.

Maybe it should work this way.

None the less, here are three marketing campaigns, which made some sense this Women’s Day. These three campaigns stole our hearts!

a) McDonald: They flipped their logo, and made W out of M. Pretty smart, but this move was dismissed as ‘hollow gesture’.

McDonald's Celebrating Women's Day
McDonald’s Celebrating Women’s Day

b) A French daily called Liberation increased the price of their publication for men. On March 8th, that is International Women’s Day, men were asked to pay 25% more than women. Aww. Gender inequality sucks.

Liberation highlighting gender pay gap
Liberation highlighting gender pay gap

c) The best one, and the most savage was from Burger Singh. They said that there ain’t anything special on Women’s Day. You need to pay the regular stuff. Hats off, guys!

Burger Singh Women's Day
Burger Singh Women’s Day

Feature Image Source


This Is How Ecommerce Saved A Girl From Trouble On The Road

Disclaimer: This is a guest post written by a girl who wishes to remain anonymous. We completely respect her wishes..

When my dad bought me a new car (luxury sedan, costing a million INR), he told me a very important secret of remaining trouble free while on the road: Always check the tyres. He had said that the petrol indicator will anyways show the current status of fuel in the car, but its the tyres which are the secretive yet vulnerable part of the vehicle. Even if it looks ok from outside, you never know what storm lies inside it; and the worst part is that even if everything is ok, air pressure is fine, tyres can go burst anytime on the road.

Yes, even its tubeless tires.

I paid little attention to this advice, and off I was into long drives with my friends and loud music along with fun and frolic. I was still in the college, and getting a good pocket money to sustain my ‘luxuries’. Dad kept on reminding me to purchase car accessories which can help me to rectify the puncture, even if I am alone. But I never paid any serious consideration.

Now, as I try to find the reason, I guess I couldn’t purchase these products because maybe these items are not sold at everyday supermarket or maybe I couldn’t see these items along with normal products which are sold in showrooms. Whatever be the reason, for a good 6 months, I was driving on highways and cobbled paths without any protection for any untoward incident.

Just before my friend’s birthday, I happened to browse a website for purchasing stationery pens online and I saw a section where car accessories were being sold. Lo and behold, I was ecstatic! I saw stuff such as puncture kit for tubeless tires; car tire inflator; electrified air compressor pump etc, and I immediately ordered the kit for repairing tubeless tires. The gift for my friend, along with this car accessories was shipped to me within 3 days, and I somehow felt safe and protected.

car accessories online
Website Which Saved The Girl


Little did I knew that this proved to be my life saver within 7 days!

I was travelling from a remote beach resort in Mangalore to Goa with my 3 other female friends, and just after Bhatkal, both the rear tires busted. I was driving at a pretty high speed, but fortunately, the sedan was able to absorb the shock, and I was able to maneuver the vehicle safely, and parked it at one side of the road. The worst part was that there was only 1 spare wheel.

But, the real horror was about to start. It started raining like there is no tomorrow, and so intense was the downpour that I couldn’t even see what lies 10 meters away. The region was such that dense forests surrounded us from everywhere, and there was no soul visible. But thankfully, I had carried the kit with me, and I couldn’t thank my stars for this act of mine! When I assured my friends that I have a kit to repair the tubless tire, their sullen and horrified faces suddenly turned into happy smiling faces!

After the rain stopped after an hour, a villager was passing by us. We asked him where is the nearest car repair garage, and when he told us that its 45 kms away, we all started laughing! He was clearly confused.. We asked him for his help, and he readily agreed. Heck, he didn’t even take the money we offered him.

We first removed the busted tire and then replaced the other busted tire with the spare wheel. The actual repair was a child’s play! Within 20 mins were done. Yes, the tubeless tire was not completely repaired, but it was enough to enable us to drive to the next car repair shop and make the amendments.

When this new ecommerce thing started coming up all over the TV, News papers, Radio, Hoarding and what not, I dismissed the whole idea of shopping online as another fad. Our groceries are home delivered by the local baniya who knows us since last 100 years, and all our electronics gadgets are imported from duty free custom shop. There was no need for me check an ecommerce site to buy anything. But the urgent requirement of an ‘exotic’ gift for my close friend led to the discovery of the car accessories, and well, ecommerce literally saved my ass!

Hail to the new online way of shopping.. You never know how it can help you 🙂

Post written by an anonymous writer.

TheRodinhoods Mumbai OH Roundup: A Subtle Fusion of Creativity, Capital & Craziness!

The Rodinhoods Open House, which is the festival of Thinkers, Doers and Rodinhooders, happened on March 28th at NSE Auditorium in BandraKurla Complex. This is a brief round-up of the event.

rodinhoods open house in mumbai, rodinhoods group photo 2015


While traveling from Delhi in a general class compartment of a horrible train, which had around 100+ stoppages in between, I was conducting interviews with passengers (for a new book which I am attempting), and during one such interaction, an answer stunned me. The 65 year old farmer from Sri GangaNagar in Rajasthan told me, “Son, there is nothing called planning in life. It just happens or doesn’t happen.”. His 7 sons and 3 daughters nodded in agreement, and I couldn’t help but smile.

Yes, planning doesn’t matter. All that matters is action and the wisdom which I was about to acquire 24 hours later would cement this fact.

I was able to book the cheapest hotel at Panvel, and it took some time to reach Bandra-Kurla Complex. I was a bit late, but was able to enter at the right moment. Alok sir had just started his ‘ramblings’ and two powerful messages were being shared:

a)      Never be shy

b)      Believe in the power of Intent

alok kejriwal live 2015

The cozy auditorium was filled to the brim, and the excitement of something big, something new, something exciting was clearly in the air.

(Alok sir was generous enough to introduce me to the community, which completely stumped me. Thank you sir!)

1)      Ashwin Sanghi: “The Problem With Rat Race Is That, You Are Still A Rat!”

The Open House kicked off with a stellar presentation by bestselling author and my hero Ashwin Sanghi. Being a writer, and a would-be-author (since last 3 years..!), this session had actually pulled me from Delhi to Mumbai. I couldn’t wait to hear him, live on stage, and when he begun, then Boy! All hell broke loose.

After showcasing some hard hitting facts about writing and publishing industry (average self-published book will only sell 57 copies!), he shared his secret of fighting his fear, his family pressure and his destiny to become the Author. The way he managed to publish his first book: The Rozabal Line created goose bumps within me, and within a moment, I got all my answers which were haunting me since long.

ashwin sanghi 2015

If Harry Potter was rejected 12 times, Stephen King was rejected 30 times, Chicken Soup Series was rejected 33 times, Gone with the Wind was rejected 38 times, and Ashwin was himself rejected 48 times (he was actually proud that he is ahead of them all).. then everything I have assumed about writing is wrong. It became crystal clear that an artist does not wait for failure but goes ahead and embraces it.

And wins it.

His quote: “Money gives you only one thing: Freedom to not worry about money” solved so many problems, in a snap.

He briefly gave a crash course on traditional publishing, self-publishing and marketing. Some of the craziest marketing stunts done by authors were discussed, and innovate ideas and concepts to market a book were shared.

A subsequent discussion happened where Alok sir asked some sharp questions to Ashwin, and he responded with equally blunt responses, which made everyone think, laugh and clap.

ashwin sanghi and alok kejriwal in discussion

Three most important takeaways from Ashwin:

–          Want to be a best seller author? Learn to become shameless

–          The biggest challenge of the writer is to convince the reader to read the next chapter

–          The book is a product, and the author is no more a mere writer.. he has to become a marketer and entrepreneur to make it sell. Authorpreneurship is the reality, and wake up to it!

Watch the video of Ashwin’s session HERE!

2)      Panel Discussion with Arihant Patni, Rajan Mehra & Alok sir

Nothing happens within the Open House which can be termed as conventional. The panel discussion started with Alok sir reading a fictional email from a young entrepreneur to a senior investor, and an eerie silence spread all over the auditorium.

The entrepreneurs present there quickly realized that it was regarding the recent public spat between Housing.com’s one of the founders and Sequoia Capital’s investor, which dominated the headlines of newspapers, especially Times of India.

rajan from nirvana ventures

Rajan is the co-founder of Nirvana Ventures, which have invested in Housing.com, and in my view, it was the best opening to a discussion I have ever witnessed.

To make things clear early on (I am always amazed by the clarity of thoughts which seasoned VCs possess), Rajan said that Rahul is a good guy, who is passionate and is prone to unorganized emotions. He described him as an ‘intellectual visionary’.

Arihant added that all successful entrepreneurs are eccentric in nature; sharing example of Narayan Murthy and Vijay Mallaya, two entrepreneurs at extreme ends of spectrum.

As more layers of revelations emerged, we came to know that during the early days of Internet in India, Rajan had infact invested in several portals such as Baazee.com (which was later acquired by Ebay) and IndiaCar.com, which was founded by Ashwin Sanghi, the author!

Arihant, who turned investor after Patni was acquired by iGate was pretty clear about his mission and vision, when he said that for him, it was always “coding before cricket”.

Arihant from iGate

Some of the major pointers which were shared by them, during the discussions:

–          An investor invests more in the entrepreneur than in the idea. Rajan shared that out of 8 startups, 5 will change their business model after a specific time. They are backing the guy, not the idea

–          One of the most important characteristic that an investor will check is the team building ability of the founders: will they be able to inspire and motivate a team? Can they transmit their passion and energy within the team?

–          One major secret which was shared by Rajan: VCs are attracted towards those businesses which are built without any venture capital! This may shock quite a few entrepreneurs.

–          Businesses which can withstand cycles of positive and negative growth are the most prized possessions for a VC

–          Arihant shared three secrets of building a successful venture backed startup: a) A good team b) Belief in the vision c) The power of listening

–          Entrepreneurs can change the destiny of the world, only because they think and do more than others, and because they create. (The vision of Rodinhoods: Think, Do, Be..)

–          There was an extensive discussion on the issue of burning money (since almost all the major VC backed startups are burning huge money). The takeaway is that, investors are ready to burn money if the marketing needs that, but, the business should be established in a way that even if the funding stops, it shouldn’t shut down.

–          Alok sir made an interesting question to Arihant: Imagine him asking Patni Computers to spend Rs 18 crore every month in 1990s, with no revenues to show. What will happen? Arihant was quick to say that in that case, he would have been ousted from the will.

–          Shortcomings of Indian startup ecosystem were discussed, as Arihant shared that Silicon understands deep tech, and people are willing to experiment, compared to India. Yes, he admitted that even he is responsible for this state, but things have to be changed for the good.

–          There is an excellent support system consisting of the Universities, Government and Venture Capitalists in the USA, which promotes and encourages entrepreneurship. Nothing of such sorts exists in India. Can you imagine any Indian VC providing $3-5 million to a startup, just to travel to US and present their idea?

–          An interesting anecdote was shared regarding this strange relationship: VC is just like the wife and founder is like the husband. After the marriage (funding), the wife will keep on trying to change the husband, and after 5 years, she will complain that you are not the same person anymore!

–          When someone asked whether Housing.com’s full page ads will do any justice to customer acquisition, Arihant replied that product differentiation is crucial for some sectors, and such advertisement mechanisms are the only way forward.

–          Another interesting anecdote about Alibaba: During the late 1990s and early 2000s, the terror of SARS engulfed China, and almost all the offices and shops were closed. It was during this time that Alibaba actually picked up their sales, and reported jump of more than 40-50% sales. Lesson: Great entrepreneurs make use of every situation, even if it’s a terror for others.

–          On a question regarding customer acquisition and funding, Alok sir showed us an excellent example: WhatsApp’s first screen which appears after downloading; wherein they promise that the app would be advertisement free forever. Which investor will deny funding to such an idea and approach?

alok kejriwal at rodinhoods open house

–          Getting into the skin of the product is important, understanding the user interface and behavior holds the key to success; along with insane passion. Rajan shared that when Instagram was in the initial phase, the founders stalked Twitter employees wherever they went: party, vacation, home etc, and tried to pitch their product and lured them with ESOPs!

–          The importance of having a tech co-founder for a non-tech founder was again emphasized. If the founder is not able to convince a co-founder, how can he convince the world? The founder should have the power and the will to part away with their equity to form a formidable team

–          It was then that Ashwin asked the most important question: What is the difference between 2000 and 2015 (hindsight: 2000 was the year when dot com bubble burst and several million dollar Internet companies were reduced to zilch overnight). Rajan had a one word answer: Mobile. He said that mobile has changed everything in the last few years, and its mobile which will drive maximum growth for the industry.

–          Rajan shared the 4 markets, worth $700 billion which needs major disruptions: Products; Services; Banking and Media

–          When asked when a founder should seek funding, Arihant replied that the VC will check the idea and the team. Once these both are cemented, and believed upon, the funding is more feasible.

You can watch the entire session here!

3)      StoryPick: The presentation blew our mind away!

Tonmoy Goswami co-founder of StoryPick.com, the upcoming pulp-(non)fiction portal whose stories go viral in an instant, and are hugely popular among the young generation came on stage to demystify the secret of virality.

His presentation was titled “3 Reasons Startups Should Have SEX” amused one and all, and things got pretty heated up as he revealed the ideology and persuasion techniques used by them to make their stories go viral.

Tonmoy Goswami from storypick.com

In case you are curious, then SEX means:

S: Support your competitors

E: Use emotions (Ethos; Pathos; Logos)

X: X is the shortest distance between A to B, or in other words, make the content easily accessible

On the issue of critics, Tonmoy declared: “Your opinions doesn’t pay my bills!”

He shared the pillars of communication, and how publishers can use them to optimally create content and make it viral. The logic of synchronization between the head, heart, gut and groin incited a new level of interest among the audience. The example of Steve Jobs was highlighted, where he packed the new MacBook in an envelope and such was the frenzy generated that people didn’t even bother to seek configuration of the laptop before ordering one.

His another quote resonated instantly with all writers and publishers out there: “Don’t be like a barcode reader who knows the price of everything but value of nothing”

Hats off to StoryPick team for revolutionizing online publication industry in India, and for supporting social cause as well using their platform.

Watch the video of this session here!

4)      Panel Discussion with Suresh Venkat & Arun Prabhudesai; moderated by Alok sir

This discussion was really engrossing and deep; and considering that I am a Senior Editor at Trak.in, founded by Arun, the discussion was indeed special. (add to the fact that after writing more than 600 blogs for Trak.in, I was meeting Arun for the first time, in the Rodinhood Open House!)

The foundations of modern entrepreneurship, based on media was discussed, and postmortemed by  Alok sir. The virtue of ethics, honesty and monetization was subtly discussed, and some fabulous questions were thrown in by the moderator.

arun prabhudesai at rodinhoods open house

Can India produce another Economist and Business Insider which produces in-depth, deep content and still makes money? Or the list based, click bait articles which are ruling the roost these days will hold prominence?

Suresh Venkat, who is a veteran of media industry shared some interesting insights; such as how much exactly are we paying for a newspaper? Rs 3-5 is the average price of an edition, whereas it takes Rs 20-30 to print one. Clearly newspapers are actually spending money to reach us, and the Internet has changed everything.

Arun shared the benefits of following one’s passion, as he was crystal clear in revealing the source of his energy: the response and love he receives from his readers! At a time when thousands of blogs are being created daily, it’s the top rated content, polished with unique opinion and point of view will win the race. Arun also highlighted the importance of altering the medium to keep up with the ever changing needs of the readers.

discussion on new media with arun from trak.in

The biggest takeaway from this discussion was that: Everything which traditional publishing have taught us has changed. The new reader is restless, impatient and needs information quickly. Those who are able to adapt will survive and the rest will simply perish.

5)      Crowdfunding: The new paradigm of funding

The last session of the Open House was dedicated to the new phenomenon called Crowdsourcing, which is slowly but gradually bringing in a paradigm shift in the investment scenario. If you have an idea and a vision, then all you need to do is  convince a specific set of people who are willing to share your passion and enthusiasm and help you achieve your goals.

Hemanshu Jain, founder of Diabeto shared his journey of asking the ‘crowd’ to fund his idea, and how his investment goal was reached within a week!

He showcased the entire life cycle of a crowd-funded project and the most important questions which needs to be asked in order to be successful.

Rishi Karthik, who founded Bombay Cab Sessions shared his story of pulling up crowd funded investment for his idea. Although the idea was entirely unique, and somewhat unconventional (artists recording songs inside a cab?), he has able to successfully reach almost 80% of his goals, and well on his way to complete the project.


The only word which described the Open House and the sessions. Too much planning makes you lazy, and more importantly afraid. It’s the action which will pull you up, and help you reach your destination.

The Open House concluded with Alok sir distributing “Autobiography of a Yogi”, as part of his mission tointroduce this book to maximum people on this Earth.

Special thanks to Asha, for organizing and conducting this mega event, and pulling it off successfully. Looking forward to the next Open House with more eagerness and curiosity than ever!  

Amit Kumar Sharma authored a live coverage of this event via live blog, which you should definitely check out.

This was originally posted on The Rodinhoods by yours true only.

About me: Writer, Blogger and Would be Author. Currently working as Digital Marketing Manager at Indian School of Business & Finance, Delhi | Facebook | Twitter | Proud Rodinhooder

Deepika Padukone Fought Depression And Defeated It

Deepika Padukone, the successful and beautiful Bollywood actress was suffering from depression at one time, and she has defeated it.

In a bold article published in Hindustan Times, she reveals that most of the shooting of Happy New Year happened during this stage, and she explains how getting up every morning was a challenge for her.

Deepika Padukone suffering from depression


Pretty interesting article, considering that how every movie she did in last 2 years was a super hit, and how confidence she appears in media coverage and in reel life.

Heck, she even fought back against Times of India and forced them to think hard on their stupid editorial decisions.

Depression, is a giant killer. Robbin Williams, committed suicide because of depression, and here is a list of 27 celebs who have admitted that they are suffering from depression.

She explains the problem with depression, compared to other physical diseases, which can be seen and felt:

“Being sad and being depressed are two different things. Also, people going through depression don’t look so, while someone sad will look sad. The most common reaction is, ‘How can you be depressed? You have everything going for you. You are the supposed number one heroine and have a plush home, car, movies… What else do you want?’ It’s not about what you have or don’t have. People talk about physical fitness, but mental health is equally important. I see people suffering, and their families feel a sense of shame about it, which doesn’t help. One needs support and understanding.”

Hats off to Deepika for coming out, and sharing her incredible fight against depression. She has decided to help others, who are facing depression, and the plans would be revealed very soon.

The fight is on..

image source: inspiralyogatherapy.co.uk

Lucknow’s First Rodinhoods CoffeeMeet Is Finally Happening!

Wishing you a very Happy and Prosperous New Year – 2014!

I had this plan since long, but couldn’t execute it due to some mysterious reasons. But, the arrival of the new year gave me the final push to just do it this time.

Presenting before you: “Lucknow’s First Rodinhoods CoffeeMeet”!

This informal coffee-meet is being organized at Anurag’s office in Hazratganj, Lucknow.

Anurag is a passionate entrepreneur and long time Rodinhooder, who often comes all the way from Lucknow to attend Delhi Openhouse..

I am a Writer and Online Marketer, from Lucknow but currently working in Noida.

Last time, we met at the Delhi Openhouse, and he invited me to his office. But due to time constraints, the meeting couldn’t materialize. I strongly felt that being a fellow Rodinhooder and citizens of Lucknow, we should definitely meet. We were in constant touch ever since, and finally the day has arrived to announce this meet-up for all fellow Rodinhooders and ‘Lucknowites’.

All Rodinhooders/entrepreneurs from Lucknow and nearby areas are co-ordinally invited to this coffee-meetup and meet Anurag, myself and other Rodinhooders.

I have not yet decided on any agenda per-se, but we all can meet, share entrepreneurial stories, discuss the problems which entrepreneurs face, find their solutions and have a great time.

This meet-up has been planned on either of these dates: January 25 (Saturday) or January 26 (Sunday) or January 27 (Monday). You can suggest your preferred date and time, and we will finalize it. There would be no entry fee for this event.. Its free!

Post meet-up, we can even decide to go for a movie or a casual walk across the Hazrat Ganj and maybe have some basket chat and ras malai on the way 🙂

If you are coming, then, please comment here or send a mail at hello@mohulghosh.com or anurag@newgenapps.com. Ok, even if you are not coming, do drop a mail to let us know about you. We are planning to conduct such meet-ups regularly!

Looking forward to the well wishes and blessings of Alok Sir, Asha and all fellow Rodinhooders to make this coffee-meet, a sweet success.

When is the event:

January 25 (Saturday) or January 26 (Sunday) or January 27 (Monday) (we all will decide, right here..)

Who Should Attend:

Rodinhooder (ofcourse!); Entrepreneur; Online Marketer; Writer; Designer; Programmer; Geeks and Nerds (we would be discussing a lot about technology!) Would-be-Entrepreneur (like me!) and anyone who wants to know more about Entrepreneurship, Fear, Risk and Success along with this great movement called TheRodinhoods, spearheaded by Alok sir and nurtured by Asha. We are more 6000+ strong now, and raring to go!

Over to you!

PS: The official post for this event has been published here: http://therodinhoods.com/forum/topics/lucknow-s-first-rodinhoods-coffeemeet-is-finally-happening and it would be constantly updated to keep you in informed. Do comment here or mail me at hello@mohulghosh.com to confirm your presence!

Some Questions and Their Answers

Recently, a blogger I follow asked his readers to send in their answers for few questions. It seems he will use them in his new book!

I answered them honestly, and soon realized that I have written some deep, meaningful stuff which I truly believe in. So, why not a post about the same?

Here are they:

– How would you describe your religious, spiritual, or philosophical position?

I dont believe in any God, but yes, bow before the ultimate superpower, the Universal Truth, which drives us. Giving it a face or a name undermine its value. So, that summarizes my position on Religion; Spirituality and Philosophy.

– What is your place in the Universe?

I strongly believe that we all have a purpose in this universe. The mission of life is to find out that purpose and use the Universal powers to achieve that. As Steve Jobs said, “Stay Hungry, Stay Foolish”.

– Who are your customers, really?

As far as my business is concerned, my customers are those who want to learn and implement Online Marketing in their business or in their life. My typical customer is a person who has a passion, a fire under his belly, and want to conquer the world with no marketing budget.. 🙂

– What does service mean to you?

Service means to fulfill the expectations of the person who is paying for it. To help achieve his ambitions and goals using the tools and/or ideas which I offer.

– What does money mean to you?

Money is a tool to achieve our goals. Yes, money can bring happiness if it helps us with our purpose of life. Money earned to fulfill materialistic desires is energy wasted.

– How do you relate to wealth?

Wealth, for me is an entity which can help me to roll out my ideas and vision into this world. Wealth for me is having the ability to do what I want to do, when I want to do and where I want to do.

– How important is making a profit?

Profit making is important, but not essential. Yes, if profit comes as a way of doing good stuff is great, but at the cost of other’s time and trust.. No!

What I ask you the same? What would be your answers? You can comment in right here..!

8 Practical Tips for a Better Relationship with a Writer

If you have chosen to have a relationship with a Writer, then I must congratulate you; you have a made a good decision!

Now, every relationship has some ups and some downs. And when it comes to surviving a relationship with a Writer, then things can become dramatic sometimes. 

How do I know? images

Because I am a Writer, and I can totally relate with the dramas which unfold, when things goes dicey. 

So, here are the 9 tips for a better relationship with a Writer: 

1)     Never ask when the book will be published: The first and foremost rule which every one should be aware. The writer is doing her job. Don’t pressurize her!

2)     Never ask the Writer if she had written the recent best seller. Every writer has its day, and the Writer who is sitting infront of you is the BEST writer around. The recent best seller was just a fluke, ok.

3)     Don’t panic if you happen to see the Writer’s browsing history and find out something like, “How to kill by poisoning” “Hire assassins with guns” or “How to rob a bank”. It’s simply her research.

4)     If the Writer is writing, then do her a favor, and leave her alone. You have no idea how difficult it is to be inside the ‘zone’. The Writer is not just writing; she is meditating. Respect her and let her write.

5)     Don’t even think of picking up irrational/stupid fights with the Writer. She can/will take the revenge on print and public.

6)     And, in case you do wish to pick a fight, then atleast make it real nasty and memorable. Writers always needs firsthand accounts of incidents and always try to make it memorable.

7)     If the Writer wanders off during shopping then don’t panic. Writers’ ultimate love is books, and if they happen to locate a bookstore anywhere near them, then the world ceases to exist after that. Let the Writer soak in as much words she can.

8)     Want to gift something? Books, pens, notebooks and diaries are the best gifts money can buy for a Writer. Oh, exotic coffee and dark chocolates are fine as well. And expensive wine and Cuban cigar. Ahem! Don’t waste money on flowers and gadgets. 

The ideas are inspired by writerswrite.co.za, which publishes awesome blogs for writers. 

Do you have any other relationship tips for Writers? Do share in your comments!

About me: I am a Writer! Join me at facebook.com/wordswithmagic or twitter.com/_mohul


Are You Being Judged?

No one can judge you. No one has the authority to judge you.

But our minds have been conditioned since our birth, that judgement is necessary.

I call this the conspiracy.


Just think, right from the school, every action of ours is being judged, given marks, grades and commented.

We tend to believe that judgement is the sole purpose of our actions.

So sad.

When you join a job, your mind is already pre-conditioned into accepting this judgement thing. Heck, these schools and colleges have been built to make us slaves of judgement. 

“Follow the rules, be in the line.. Do what is being told.. ”

“Don’s ask questions, and wait for the person judging you to give his/her feedback and then bask in the glory.”

“Wait for being selected, and then do as it is told..”

But, for an artist.. the creator.. the entrepreneur.. the first thing to follow is break this juggernaut of judgement.

Your ideas, your plans, your creations, your new book.. your new blog.. everything is being held for ransom, by the judgement fear.

Refuse to be judged. Break free, and just do it.

The only person who should judge you, is YOU.

Do comment your views in the comments section. I promise, it won’t be judged!

Health and Taste : Who Is The Winner?

When I was in class 10th, I weighed an impressive 89 kilos. I was the heaviest guy in the whole class, and life was not fun.

Today, as I am nearing 29 years of age, I find myself ‘slightly’ over-weight. Although I have reduced lots of weight by using every possible method (Gym, Dieting, Running etc), I still believe that I am not fit. I carry loads of unnecessary fat which should be immediately destroyed.. But time restrictions and call of the duty is restricting me to devout fully to my health (over weight) concerns.

These thoughts and some tension were prevailing over my mind, when suddenly I received an awesome bloggers only invitation: Saffola – The Other Side!

Saffola has recently launched a new product called Masala Oats, and this event was a launch pad for this launch. Hosted by Vikas Khanna, the master chef, this event was like a God send gift to me because I want to lose weight and I don’t have much time for gym.

The invitation was an interesting combination of ‘boring’ vegetables and a cool box.

Saffola Invite

Once I received this invite, I was more than ever determined to know the secrets.. of the other side!

As me and my wife Deepali entered the spacious ambience of Blue Frog near Mehrauli, New Delhi(where this event was taking place), I didn’t miss the enthusiasm and energy of all the bloggers and food-experts present there. As my eyes adjusted to the mild-darkness inside the hall, I realized that Vikas Khanna is on the stage and asking few questions. Soon, health-powered juices were served, and I started enjoying the proceedings. Meanwhile, Deepali happened to answer one right answer, and she was invited to take part in a contest, wherein participants are required to prepare some unique, innovative dishes made from Oats. The winner was a lady who made awesome Pizza!

Deepali has written a well-crafted blog, sharing her experiences and the joy of cooking right inside the action. (which is under-maintenance now. Sorry for the inconvenience!)

2013-06-08 14.59.06
Deepali participating in the contest
2013-06-08 14.52.13
Deepali experimenting with Oats!


By interacting and listening to Vikas Khanna, and as shared by Deepali, I realized that Saffola has indeed introduced an awesome product. Masala Oats are not that boring oats which my mom used to serve me along with milk and sugar. I used to puke!

This newer version of Oats has been prepared using some really nice ingredients, which takes care of the taste part. And health wise, Oats are the best: no fats, no calories and lots of proteins and vitamins.

Atleast till the time I start some serious gym and exercises, I guess I can safely count on Masala Oats to keep a healthy, tasty and balanced diet.

As the lunch was being served, and I hopped on baked fishes and fruit salads, I remembered a famous quote on health: “Take care of your body. It’s the only place you have to live!”

Thank you Saffola, for creating Masala Oats. You have indeed helped me 🙂

PS: After the event, we were presented with a big, big basket of Saffola Masala Oats packets and an awesome book written by Vikas Khanna: Khana Sutra. Review of the book will soon take place!

PPS: I was actively live-blogging the event on Twitter. Some of the tweets:

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