Hot New Trend of The Books Business: Adult Coloring Books

Amazing it may seem, but adults are now returning to colors and creative zeal – and in a big way.

As per Wall Street Journal’s latest assessment, adult coloring books have occupied 8 out of top 20 book list on Amazon, and the fever is refusing to die d0wn.

A a shy 32-year-old illustrator, Johanna Basford’s new book is currently one of the top 20 books under this category. Johanna stays in Scotland, and she used to draw pictures for vodka bottles and book covers, before strikign a deal with a book publisher and the rest is history.

Her coloring books titled “Secret Garden” and “Enchanted Forest” were published by Laurence King Publishing Ltd., and are ranked among 2015’s top 20 best-selling books in the U.S., as per Nielsen BookScan.



She has said she likes to “hide little curiosities within each illustration.”

Her newest titled is named “Lost Ocean”, published by Penguin Books in October, which is an imprint of Penguin Random House.

Michael O’Mara Books Ltd., a British publisher, said, “A staffer said how embarrassed she was to see her mother coloring and getting enormous enjoyment. We thought, ‘Why not have a stab producing a coloring book aimed at adults?’ ” And the result was  “The Creative Colouring Book for Grown-Ups,” which was published in the U.K. in May 2012, boasting high-grade paper and sophisticated illustrations.

Mr. O’Mara said, “I’m in love with words and I love literature. Now I’m known as the guy who publishes books with no words.”

Carina Guiterman, an assistant editor said,  “A lot of people think that’s where this will go. We haven’t seen the end of creative expression.”