3 Women’s Day Marketing Campaign Which Stole Our Hearts This Year!

Personally, I find the idea ridiculous. The very concept of celebrating feminity and womanhood for a single day, via International Women’s Day. But, if you observe closely, there is a need for it.

The businesses need it to sell their product, and in this circus of marketing, the women invariably gets some attention.

Maybe it should work this way.

None the less, here are three marketing campaigns, which made some sense this Women’s Day. These three campaigns stole our hearts!

a) McDonald: They flipped their logo, and made W out of M. Pretty smart, but this move was dismissed as ‘hollow gesture’.

McDonald's Celebrating Women's Day
McDonald’s Celebrating Women’s Day

b) A French daily called Liberation increased the price of their publication for men. On March 8th, that is International Women’s Day, men were asked to pay 25% more than women. Aww. Gender inequality sucks.

Liberation highlighting gender pay gap
Liberation highlighting gender pay gap

c) The best one, and the most savage was from Burger Singh. They said that there ain’t anything special on Women’s Day. You need to pay the regular stuff. Hats off, guys!

Burger Singh Women's Day
Burger Singh Women’s Day

Feature Image Source


CAT 2018- Expected Cut-off for Top 5 B-schools which are Not IIMs!


Common Admission Test 2017 results were announced on the morning of January 8 th . As many as 20 candidates scored a 100 percentile in this exam.

A good score in CAT ensures a call from the premier institutes of management in India, the IIM’s as it is a gateway for admission in all 20 IIM’s, each of which has their own selection criteria.

However, due to limited number of seats, many candidates who score a decent percentile are left out of the list of shortlisted candidates. But their dreams do not end here, for them, there is no reason to be disheartened because there are a number of institutes in India that provide quality
education and ensure first-rate campus placements for their students.

CAT 2018- Expected Cut-off for Top 5 B-schools which are Not IIMs
CAT 2018- Expected Cut-off for Top 5 B-schools which are Not IIMs!

In-fact some of these Institutes are ranked higher than the new IIM’s by the National Institute Ranking Framework. Here is a list of 5 top B-schools in India that accept CAT scores to give you the education that you were
yearning for.

Faculty of Management Studies- University of Delhi

Faculty of Management Studies is a part of one of the premier institutes of the world, the University of Delhi. FMS has been serving the country’s education system for the past 50 years and has had a notable alumni community. With an annual fee of INR 10,000 only, it has the best ROI among other management institutes. There are different courses offered by FMS such as MBA, PhD, Executive MBA and Executive MBA (Healthcare Administration).

 MBA Program

This is a full-time two year management course where candidates are shortlisted for GDPI on the basis of a composite score computed by giving different weightages to sectional scores:

 Quantitative Ability: 30%
 Data Interpretation and Logical Reasoning: 30%
 Verbal Ability and Reading Comprehension: 40%

This year composite score expected cut-off is 52.98 for General Category. Also, if you are a woman candidate, you have the advantage of additional 3% after the computing of the composite score for CAT 2018 cut off.

Total Number of seats for this discipline: 200
Average package (CTC) offered through campus placements in 2017: INR 20.60 lakhs per annum

 Doctoral Program (Ph.D)

If you have obtained your Masters degree in any discipline, you are eligible for the doctoral program offered by FMS.
Total Number of seats for this discipline: 30

 MBA Executive and MBA Executive (Health Care Administration)

If you have a work experience of five years and above as an executive or an administrator in a commercial or government or registered organization after graduation, you are eligible for this course. The selection criterion involves a General Ability Test conducted by FMS separately.
Total Number of seats for MBA Executive and MBA Executive (Health Care Administration) is 172
and 42 respectively.

Management Development Institute, Gurgaon (MDI)

MDI Gurgaon is a private establishment that has gained its position among top management institutes in a short time. Since its inception in 1973, MDI Gurgaon has provided the business industry with exemplary managers. It is the first institute to be internationally accredited in 2005.

 Post-Graduate Program in Management (PGPM)

This two year course awards a diploma certificate to the candidates. The selection criterion is only through CAT scores and application form. The shortlisted candidates for previous year had a minimum overall cut-off of 94.93 percentile. This year it is expected to go down by 0.45%. XAT
scores are also accepted.

The total course fee is INR 19, 80,720.
Total Number of seats for this discipline: 238

 Post-Graduate Program in Human Resources (PGP-HR)

This is also a two year management course in Human Resources. Short listing of candidates is done on the basis of CAT scores and application form details.

The total course fee is INR 19, 80,720.
Total Number of seats for this discipline: 60

 Post-Graduate Program in International Management (PGP-IM)

The candidate, on completion of this course, will be awarded a post graduate diploma in management and a MIM (Masters in International Management) from ESCP Europe.

The total course fee is INR 23, 96, 400.
Total Number of seats for this discipline: 45
Average package (CTC) offered through campus placements in 2017: INR 18.89 lakhs per annum

Other programs offered by MDI Gurgaon include:

 Executive Post Graduate Programs

Under the executive program, the courses are National Management Programme (NMP), Post Graduate Programme in Energy Management (PGP-Energy Management), Post Graduate Programme in Public Policy and Management (PGP-PPM), and Post Graduate Programme in Management (Part-time).

NMP is a 15 month course and has emerged as a Consortium Executive Programme (Consortium Executive MBA) in partnership with ESCP-Europe. The aim is to give a holistic business outlook to its students. PGP-Energy Management is structured in accordance with the energy development industry. Admission accepts scores acquired through CAT, MDI Test and GMAT.

The total course fee is INR 13, 79, 100.

 Fellowship Programs (Ph.D)

The objective of this course is to satisfy the scholarly needs of working professionals and is a non-residential course. Candidates mostly continue at their respective workplaces while pursuing this course.

National Institute of Industrial Engineering (NITIE)

National Institute of Industrial Engineering, formerly known as National Institute for Training in Industrial Engineering (NITIE), once a training institute, has evolved into a full-fledged management institute. It is located in Mumbai and offers full time two year MBA diploma courses.

 Post Graduate Diploma in Industrial Management (PGDIM)

Application process is through online. The course is tailored to meet the requirements of the industry. PGDIM has an assortment of courses including international linkages, industry collaborations and sponsored research in the curriculum. It is a post graduate residential program
that allows admission through a valid CAT score. This year general category expected cut-off is 97 percentile.

Total Number of seats for this discipline: 274

 Post Graduate Diploma in Industrial Safety and Environmental Management (PGDISEM)

This course focuses on sustainable business development and interposes suitable approaches towards analysis of environmental, social and economic effects. It is a post graduate residential program that allows admission through a valid CAT score. This year general category expected cut-off is 86 percentile.

Total Number of seats for this discipline: 39
The total course fee is INR 8, 10, 000.
Average package (CTC) offered through campus placements in 2017: INR 18.31 lakhs per annum

Other programs offered by NITIE include:

 Post Graduate Diploma in Industrial Engineering (PGDIE)

 Post Graduate Diploma in Project Management (PGDPM)

 Post Graduate Diploma in Manufacturing Management (PGDMM)

PGDIE, PGDPM and PGDMM are post graduate residential programs that allow admission through a valid score of GATE only.

 Fellow (Doctoral) Programme (FP)

This is a doctoral program for candidates who are interested in research. It is a multi-disciplinary course covering a wide gamut of business, social and industrial issues of the industry in research. An average of six fellowships is awarded each year.

S.P. Jain Institute of Management and Research, Mumbai

SP Jain institute of Management and Research is an autonomous management institute in the heart of India’s financial hub, Mumbai. It offers a number of full time, long term and short term courses.
The full time two year residential courses include:

 Post Graduate Diploma in Management (PGDM)

Admission in this programme accepts scores of different entrances like CAT, XAT, and GMAT.

Eligibility criteria include a graduation of minimum three years on any discipline, work experience is not mandatory. Overall qualifying CAT score expected cut-off in PGDM is 85 percentile and sectional cut-off is 70 percentile.

Total Number of seats for this discipline: 240
The total course fee is INR 16, 25, 000.
Average package (CTC) offered through campus placements in 2017: INR 22.24 lakhs per annum

 Post Graduate Programme in Management (PGPM)

Admission in this programme accepts scores of different entrances like CAT, XAT, and GMAT.

Eligibility criteria include a graduation of minimum three years on any discipline with a minimum of five years work experience. Candidate’s interests, accomplishments and extracurriculars are also taken into consideration while admitting the students for this course.

 Post Graduate Management Programme for Women (PGMPW)

It is an innovative program designed for women who are interested to get back to the mainstream corporate jobs after a break.

 Global Management Programme (GMP, formerly called PGCIM)

Admission in this programme accepts scores of different entrances like CAT, XAT, GMAT and GRE.

Eligibility criteria include a graduation of minimum three years on any discipline with a minimum of two years work experience. In this course candidates get the opportunity to begin at SPJIMR and continue the education at partner International schools.

 Fellow Programme in Management (FPM)

This program is for candidates who are willing to become thought leaders and aim to be next Gen academic researchers.

There are several other management programs offered by SPJIMR designed for particular interests like family managed business programs, social sector programs, entrepreneurship programs, global programs, and executive management and education programs.

Shailesh J. Mehta School of Management, Indian Institute of Technology, Mumbai

IIT Bombay established SJMSOM in 1995 to pave the way for engineers to become leaders of tomorrow by imparting them with management education and encouraging interdisciplinary education. The institute as one dedicated course for the aspiring business candidates and a fellowship program for the researchers.

 Master of Management Program

This is a flagship two year full time program of SJMSOM. Eligible candidates are ones who have a minimum of 60% in their graduation and have a valid CAT score. The expected cut-off percentile for general category is 90 percentile.

Total Number of seats for this discipline: 123
The total course fee is INR 2, 29,600.
Average package (CTC) offered through campus placements in 2017: INR 24.48 lakhs per annum

Image Source: http://www.bizpacreview.com/ 

Overview Of Bangalore’s Finest Universities

Overview of Bengaluru's Finest Universities
Overview of Bengaluru’s Finest Universities

Often referred to as the “Silicon Valley of India”, there’s no doubt that Bangalore has a lot to offer in terms of career development. Starting by laying the foundation of any career, Bangalore has prestigious educational universities that students can trust to start them off on the right foot.
There are numerous factors that a student must consider before seeking admission in any university. However, the decision can be made easier by listing out the most reputed universities in Bangalore.

Below you will find a list of the top universities in Bangalore in no particular order.

Christ University

Established in 1969, Christ University has grown to be one of the most reputed universities in Bangalore. Approved by UGC, Christ University offers UG and PG courses in various streams like Commerce, Management, Arts, Science, Law to name a few.

Graduates from Christ University are known for their Intellectual Competency, Interpersonal Skills, Societal Skills which are polished and developed with the University.

Christ University strives for perfection and excellence by bestowing values like Social responsibility and love of fellow beings. Christ University aims at helping students reach their potential by providing them the relevant tools and exposure.

The placement cell of Christ University helps it’s students find suitable organisations and helps them in planning out their career by providing helpful counselling.

Jain University

Jain University is a well reputed UGC approved university offering a large variety of UG, PG and PhD programmes to its aspirants. Jain University was ranked 5 among the top private universities in India by an India Today survey in 2015.

Jain University has many research centres, like International Institute of Aerospace Engineering and Management, Centre for Disaster Mitigation, Centre for Research in Social Sciences and Education to name a few. These research centres conduct research in areas like Election Studies, Federalism, Adolescent Psychology etc.

With over 11,000 students, Jain University is focused to empower talent with the help of the learning experience they have to offer. Jain University promotes excellence in their students by guiding them, bestowing their ethical beliefs.

Jain University offers 100% placements to it’s students, being the platform of opportunities for their deserving students to excel in their careers.

Indian Institute of Science – IISc

Established in 1909, Indian Institute of Science (IISc) is a government University in Bangalore offering various UG, PG and Ph.D courses in science, technology and engineering. These degrees are broadly divided into two categories:- Degrees by research and Degrees by coursework.
Indian Institute of Science was ranked 1 by NIRF 2017.

Indian Institute of Science has prevalent international relations for collaborations in research and education to exchange students, researchers and faculty members. This exchange helps in allowing the students to get significant international exposure.

Indian Institute of Science has significant achievements for their research, having a competent research cell in place.

Bangalore University

Affiliated with the UGC, Bangalore University was established in 1886. Bangalore University offers a wide variety of UGC recognized UG and PG Courses to it’s aspirants.

Universities like Visvesvarya Technological University, Rajiv Gandhi University of Health Science were emerged by Bangalore University.
Bangalore University’s Institute of Aerospace Medicine is recognized by the ISRO and included in the Indian space program training. Bangalore University has been rewarded Sir M Visvesvarya chair for its research.
Bangalore University provides pre placement training and pre placement talks for the students to help them get their desired placements and kick start their career.

Indian Institute of Management, Bangalore – IIMB

Established in 1886, Indian Institute of Management has grown to be one of the most sought after Institutes all over India. IIMB offers various Post graduate courses in Management, Software Enterprise Management, Public Policy Management etc.

Being the only B School in India to be tanked among Top 5 Asia Pacific B-School, IIMB was also ranked as the top institute for research and teaching in 2016. IIMB collaborates with 114 B-schools worldwide for research, students and faculty exchange.

Students of IIMB are considered to be a valuable talent pool by companies seeking to enhance their human resources, offering an average package of approximately 17 LPA to competent students during campus placements.

This is a Guest Post by a  young student from Bengaluru, who wants to explore the city, and dig out the hidden gems. 

Image Source: Wikipedia.com

Conquering The Unconquerable: Mount Everest

Called as Sagarmāthā in Nepal, Chomolungma in China, the majestic Mount Everest has been captivating adventurous men and women since ages. When Tenzing Norgay and Edmund Hillary made the first official ascent towards Mount Everest in 1953, it opened an exciting doorway, a path for others to follow.

8,848 meters high Mount Everest is located in the  Mahalangur range, and an international border between China and Nepal pass through its precise summit point.

Mount Everest trekking
Mount Everest trekking (image source: Wikipedia)

Nearby peaks include Lhotse, 8,516 meters, Nuptse, 7,855 meters and Changtse, 7,580 meters.

Mount Everest received its name in 1865 by the Royal Geographical Society after recommended by Andrew Waugh, the British Surveyor General of India.

Experience of Trekking To Everest Base Camp

There are basically two base camps, located on two opposite sides of Mount Everest. While the South Base Camp is located in Nepal at an altitude of 5,364 meters, the North Base Camp is located in Tibet, at an altitude of 5,150 meters.

Trekkers can experience the unique Sherpa culture while trekking to the base camp, and visit numerous monasteries and museums along the way, which provide a glimpse of the magnificent history of Mount Everest, and tells the stories of the brave men and women who dared to conquer it.

Passing via breath-taking valleys and deep gorges, the trekker can actually feel a sense of accomplishment, as he walks the virgin paths and breathes in fresh oxygen. Around 40,000 people trek annually via Nepal and Tibet routes, and no doubt, this endeavour needs physical fitness of the highest order.

Best Time To Trek?

As per experts, the periods between March to May, and then September to December are considered as the best phase for trekking to Everest base camp.

Winters are usually harsh, and brutal, and most of the lodges, guest houses in higher altitudes remain closed. And, during monsoons, which is from July to September, there is always heavy downpour, which even hides the clouds and makes trekking a bit tough. Hence pre-monsoon and post-monsoon periods are strongly recommended for trekking there.

If you are interested to know more about Everest Base Camp Trek, then there is an excellent resource at Mojhi.com, which can clear all your doubts and apprehensions regarding the same.

Besides, you can also take their help for starting the trek, at the earliest!

What Is Kayaking & Where Can You Do Kayaking In India?

If you are an adventure enthusiast, who loves the adrenaline rush and the thrill of action, then kayaking is the sports to choose. And trust me, you won’t ever regret it.

What Is Kayaking?

In layman terms, kayaking means using a kayak to move across water. Super fast.

Just like a canoe type boat, a kayak is the ‘vehicle’ which is rowed by the paddler, and used to move ahead across water. Compared to canie, Kayaks are low to the water, wherein the paddler sits facing forward. Using the double bladed paddle, the paddler pulls front to back and then back to front on the other side. In synchronized rotation, which helps the kayak to move on the water.

Swiftly, gently and injecting adrenaline into your system.

Nowadays, inflatable kayaks have also come into the market, replacing the traditional closed deck, sit on top kayaks.

Earlier, our ancestors used wooden kayaks in rivers and seas to catch fishes. Sometimes, even whale skeletons were used for creating kayaks!

But things are easier now. If you are looking to buy kayaks in India, then there are few very good options present like Madras Fun Tools.

Where Can You Do Kayaking In India?

Kayaking as a adventure sports is now gaining momentum across India.

Some of the top destinations for doing kayaking in India includes:

Brahmaputra River in Assam: The expedition starts from Tuting, where the majestic Tsang Po River of Tibet transforms into the Siang River of Arunachal Pradesh. The hiking starts from Jedu village, and the route which forms is: Palsi village, Pango, Cherring, Geku, Yembung, Rotung Village and finally to Dibrugarh.

Kayaking in India
Kayaking in India

Rishikesh in Uttrakhand: Starting at Brahmapuri, the expedition takes you into the ups and downs of rapids which have been named as Initiations, Double Trouble, Terminator and Hilton. At the end, you reach Rishikesh, after passing via hundreds of ashrams and temples.

Devprayag, Karnataka: This expedition is conducted on the Kali river in Karnataka, which is another popular destination for kayaking fans in India. Starting at Devprayag, which is a turbulent river, you pass through Rajaji National Park and Vyas Ghat.

Kayaking in India
Kayaking in India

Andaman & Nicobar: Kayaking can be a great option in Andaman & Nicobar islands to touch and feel wildlife, natural habitats first hand. You can take help from guides, who can tell you the correct path to navigate forests, virgin islands and marine life along the way. Kayaking is normally calm here, as there are no fierce rivers with rapids. However, during rains, the sea can become a bit rough.

So, gear up with kayaks, and experience the thrill of your life! Do share your experiences of kayaking in India by commenting right here!

Bonus: A good resource to buy SUP in India

Sources: 1, 2, 3

Make in India Influences Porn Habits As Well – Pornhub Data Proves That!

As per Pornhub’s latest global data, the intensity and love for Make in India campaigns in clearly visible in the porn habits of Indians. As per the data released, most of the search terms used by Indians had ‘India’ in it.

This is indeed quite encouraging for the patriotic Indian!

Although India ranks #4 globally in porn consumption, (US is #1, followed by UK at #2 and Canada at #3), the inclination and preference towards anything and everything related with ‘India’ has shocked everyone at Pornhub.

Sample this: The top 12 searches made by Indians on Pornhub:

  1. Indian
  2. Indian wife
  3. Indian College
  4. Indian bhabhi
  5. Indian Bhabhi Devar
  6. Indian actress
  7. Indian teacher
  8. Indian Aunty
  9. Desi
  10. Indian aunty with young
  11. Indian teen
  12. Indian

Except ‘Desi’ at #9, literally all searches have the element of ‘India’ in it.

DNA report has crudely linked this with the recent ruling by Supreme Court regarding standing up during National Anthem before the start of a show in cinema. Their report said, “At a time when Supreme Court judges, in all their infinite wisdom, think that we ought to stand up for a pre-movie national anthem, it’s heartening to know that our porn-watchers also have the nation firmly in their hearts when standing erect.”

And see what Pornhub has to say about this: “Most countries take great pride in their nationality, but India takes it to a whole other level as made evident by their top searches on Pornhub. The majority of searches (top, relative and gaining) include ‘Indian’. ”

Maybe this is the reason that our very own Sunny Leone has once again become the most searched celebrity for Indians on Pornhub.

Pornhub data for 2016
Pornhub data for 2016 (Source: Pornhub.com)

There is another interesting fact out here: Indians have a massive fetish for ‘older women’. As per the observation made by Pornhub, the search term ‘Indian aunty with young’ jumped by 81 spots this year, which makes it the term with maximum traction on their list.

Here are the countries which watched most porn:

Porn ranking by Pornhub
Porn ranking by Pornhub


Source of feature image: IndianExpress.com

5 Outrageous Bollywood Movies Based On Real Life Characters & Incidents

Bollywood has been known to follow a formula – a recipe which churns out sureshot blockbusters. The reason behind this herd-mentality can be the risk which is usually involved with producing and distributing movies in India. There are only 52 Fridays in a year, but 2015 alone saw 204 Bollywood movies being released, which includes dubbed versions.

It’s indeed safe to follow a formula, and then hope for the best. When crores of rupees are being gambled on the star power of Shahrukh Khan or say Salman Khan, then the producer would wish a solid return on investment.

However, there is another breed of film-makers, who refuse to follow a set pattern, and dare to envision a story which goes beyond a ‘recipe’. They aim to translate a real life incident or a character into silver-screen, and thereby take a massive risk for failure. Risk because you never know whether a particular story or a character would hit the chords with the audience or not.

But fortunately for Bollywood movie lovers, there exist few producers and directors who, despite the risks involved, go for such awe-inspiring stories and help restore our faith in cinema.

Here are 5 outrageous Bollywood movies, which decided to unfollow the league, refuse the charm of the ‘formula’, and set its stamp with real life stories:

No One Killed Jessica (2011): Based on the controversial Jessica Lal murder case, director Raj Kumar Gupta in association with producers UTV Spotboy decided to take their chance, and create a movie which asked some hard questions about crime and state of women in India. Vidya Balan played the character of Sabrina Lal, who was the elder sister of Jessica Lal, and who torched the flames of protest against the culprits. Multiplex audience loved this movie, as it managed to churn out box office collection of around Rs 12-14 crore, against its production budget of Rs 18 crore. However, the movie was a failure when it came to single-screen halls and Tier2/3 cities.

Bawandar (2000): Directed by Jag Mundhra, Bawandar portrays the life and times of Bhanwari Devi, a gang-rape victim from Rajasthan. Her character was played exceptionally well by actress Nandita Das, although the main names of characters and places were changed for legal reasons. The movie won several critically acclaimed awards such as Best Actress award for Nandita Das at Santa Monica Film Festival and Audience Choice Award at Bermuda International Film Festival.

Bandit Queen (1994): Phoolan Devi, the dreaded dacoit from Chambal inspired directed Shekhar Gupta to make a movie on her life, and thus, Bandit Queen was born, which redefined the art of cinema in several ways. Seema Biswas played the unforgettable character of Phoolan Devi. This movie not only won National Film Award, but was also screened at Cannes Film Festival in 1994. In fact, Bandit Queen was also nominated as Best Foreign Language Film at 67th Academy Awards, but couldn’t win it.

Talvar (2015): Directed by Meghna Gulzar and written by Vishal Bharadwaj, Talvar was a hard-hitting movie, portraying the Aarushi murder case, which is still unsolved. Starring Irrfan Khan, Konkana Sengupta and Neeraj Kabi, the movie had hard, mysterious shades which asked us some tough questions regarding the double murder case which grabbed headlines since 2008. The writer of this movie attempts to showcase the actual incidents in a different light; an angle which was somehow missed by the investigative agencies.

MS Dhoni – An Untold Story (2016): Director Neeraj Pandey made a biopic on current Indian cricket team’s captain MS Dhoni, and he did it magnificently. The character of MS Dhoni was played by Sushant Rajput, and he did a commendable job here. The struggles, aspirations and obstacles of a typical Bihari boy has been portrayed in a nearly flawless manner, although the controversies have been avoided.

Goa Will Never Be The Same With ibis Styles Resort – Spice Up Your Travel, With Style!

ibis Hotels has launched their first ibis Styles Resort in Goa, and going by the looks and feel of it, it promises to provide an extravagant yet economical, mesmerizing and grandeur experience for tourists.

Paris based Accor Hotel, which owns ibis Hotel, has a commanding experience of 49 years in providing hospitality across 94 countries via 3700 hotels and promises an unforgettable Goan trip via its flagship ibis Styles resorts.

ibis Styles Resort in Goa - Review
ibis Styles Resort in Goa – Review

What Makes ibis Styles Resort Irresistible?

First of all, it’s the location: When you find a comfortable, economical and truly world class resort near Calangute beach, just 4 minutes away and 9 minutes from Baga beach, then it’s pure bliss.

When Tivai beach is just 750 steps from your Goan address, then it’s the ultimate convenience to have the best of both the worlds.

The actual accommodation for the traveler itself has been planned meticulously: The rooms will provide spacious 23 square meters of your own world, whereas an additional 3 square meters of balcony will assist you to have a magnificent view of the surroundings.

ibis Styles Resort in Goa - Review
View of rooms inside ibis Styles Resort in Goa

One pointer which is irresistible for the net-savvy traveler: whooping 5 Mbps Internet speed in every room, which supports 3 devices. So, you can easily upload your amazing vacation pictures, instantly, and share the joy with your friends and family.

And maybe make them envy as well!

Experience Authentic Goan Cuisines @ Spice It Restaurants

If you wish to taste authentic Goan food and culinary  delights, then you have to be present at Ibis Styles resort. Spice It Restaurant inside the resort will deal with your craving of local cuisine.

At Spice It restaurant, you can find some hard to find local cuisines such as: Caldo Verde, Mushroom Xacuti, Spicy Pork Chourico, Kingfish recheado, Chicken Cafreal, Chicken Xacuti, Prawn Balchao and Fish Ambotik.

Review of ibis Styles Resort in Goa
Spice It Restaurant @ ibis Styles Resort in Goa

If you are too tired to venture out, then you can order the food right inside your room, with special menu for late night food adventures. Then ibis Styles Goa bar will help you unwind and relax, and enjoy a calm evening of high spirits.

Eco-friendly Accommodation: Protect The Environment While You Can

ibis Styles Goa Calangute Resort is probably the first among major resorts to introduce eco-friendly rooms, known as ‘Planet 21’ rooms, which have been exclusively designed to sustain our environment with some smart planning.

By not changing the linens and towels, the laundry saving are used to fund plantation of trees, thereby helping the local Goan ecosystem and supporting the green cause.

So, if you are planning to visit Goa during International Film Festival of India (IFFI) between 20th and 30th November; or St. Francis Xavier’s Feast on December 3rd or Christmas and New Year celebrations, then you know where you need to stay in order to fully maximize your trip.

At ibis Styles Goa Resort, you can have an ultimate Goan experience – spiced up, and enthralling.

What Is Art?

Art is being brave.

Art is jumping into that void, without making the calculations on the equations of being the winner. Art is beyond competition; art is the very act of participating.

Art is creating something which never have been created, ever. Art is breaking the shackles, overstepping the barriers, daring the impossible.

Earthenware sculptures at Lalit Kala Academy, Lucknow
Art exhibition at Lalit Kala Academy, Lucknow

Art is being vulnerable, being prone to failure.

Heck, art is failure. But still saying fuck you to the person who judges him, her. Because art is pure.

Art is being the Buddha. Killing him and then recreating him, remaking him.

Art is still being Buddha.

Art is thinking, art is being alive. Art means you are a human, not a bot. Art is the synonym of breath.. the life.

Earthenware sculptures at Lalit Kala Academy, Lucknow
Art exhibition at Lalit Kala Academy, Lucknow

Art is always living. Art is not being afraid of death, either.

Art can be ruthless, art can be as soft as a motherly love.

Art needs compromise. And belief. And a strong opinion.

By default, art is failure. By standard definition, art is accepting defeat, yet keep on doing it, without expectations and without any loss of enthusiasm.

Art is being generous, art is giving not taking; Art is being poor – the wealthy can never create art because art needs the hunger.

Hunger breeds art.

Art needs sacrifice, art demands attention, blood and sweat.

Commerce has always an issue with art..

But art needs commerce.. art needs to survive the odds, despite banking on commerce.. yet, it always tries to save itself from its absolute grip.

Art is neither a mistress of commerce nor its wife. But still, it has to spend the night with him, and yet protect its sovereignty and pureness.

Art vs commerce is inevitable..

But the artist who has conquered this battle is realist.. maybe an entrepreneur. A creative, artistic entrepreneur.

Fortunately, art can survive the onslaught of commerce. It has to.. Art needs to survive.. to live. Art needs to create the legend, it needs to be created, because otherwise, the world will become a heartless, rough, crude place..

What is art..?

PS: The inspiration and fuel for this blog arrived without warning, while attending an exhibition of hand-made sculptures, from earthenwares. The location was Lalit Kala Academy in Lucknow.

PPS: The artist who created these stunning sculptures was in-turn inspired from folk art, and is open to commercial partnerships for her creations. Contact me at hello@mohulghosh.com to know more.

Fan Review: The Biggest Problem With Fan Is Shahrukh Himself; Its Illogical, Frivolous, Fake

The biggest problem with Fan is Shahrukh Khan, himself. He is the hero, he is the villian.. he is the conflict, he is the solution; he is the poor, he is the rich.. He tried to make us feel proud of his legacy, and then he makes you hate his own legacy..

During one moment, he makes you believe that he is the God; Continue reading “Fan Review: The Biggest Problem With Fan Is Shahrukh Himself; Its Illogical, Frivolous, Fake”